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Corporate Memberships Are Smart BusinessLarry Lang, regional manager of TGI Friday’s, in the Science Center’s newly renovated Kitchen Theater.
Being a corporate member of Carnegie Museums of Pittsburgh makes good business sense. By supporting Carnegie Museums, corporate members invest in the region and reach out to the community; in turn, they reap the benefits of a strong local economy and high public visibility. The Bistro Group, which manages the second largest franchise of the popular restaurant chain TGI Friday’s, has in recent years taken advantage of the opportunities presented by supporting Carnegie Museums. The Bistro Group operates seven TGI Friday’s in the greater Pittsburgh region, and the Conway family of Cincinnati, which founded and operates The Bistro Group, was interested in establishing a greater presence in the Pittsburgh community. “In other markets, we have to maintain separate relationships with four or five different organizations to get the same benefit we do from our affiliation with Carnegie Museums.”Larry Lang, TGI Friday’s regional manager for the Pittsburgh area and a Pittsburgh native, recommended pursuing a partnership with Carnegie Museums. Larry says, “I’ve been going to the Carnegie museums since I was six years old. In my job, I travel a lot. In all the different cities I’ve visited, I’ve never seen the quality and diversity of museums that Pittsburgh has with Carnegie Museums.”Says Bob Conway Jr., vice president of Marketing for The Bistro Group, “The idea of establishing a relationship with Carnegie Museums, a collective of four different museums, was very attractive to us. In other markets, we have to maintain separate relationships with four or five different organizations to get the same benefit we do from our affiliation with Carnegie Museums.” The Bistro Group provides Carnegie Museums with general operating support as well as sponsorship funds for exhibitions and programs at Carnegie Science Center. Recently, The Bistro Group donated substantial funds to help complete the Science Center’s newly renovated Kitchen Theater. Bob Conway brought his father, Bob Sr., chairman of The Bistro Group, and his mother, Ruth, a major shareholder in the company, to the Science Center last winter to see the new Kitchen Theater. “They were both very impressed,” Bob says. Bob and Larry say that TGI Friday’s has benefited from
its relationship with Carnegie Museums in the ways that they had hoped.
Says Bob, “We’ve achieved more visibility among the museums’ patrons, who
tend to be among our restaurants’ target audiences. The support we’ve
given to the Pittsburgh community has resulted in us getting more support
from the community.” Says Larry, “Carnegie Museums is an important
part of what makes Pittsburgh the great city that it is. By supporting
the museums, we are supporting Pittsburgh. And, if Pittsburgh is
doing well, our restaurants will do well.”
The Folklore and Natural History of British Columbia and Southeast AlaskaSeptember 9-20Explore the natural wonders and rich folklore of the Pacific
Northwest on an intimate cruise with Seddon Bennington, director of Carnegie
Science Center. You’ll cruise on a small and agile clipper specifically
designed to maneuver in coastal and secluded waters, enabling you to enjoy
close-up views of magnificent glaciers, gorges, and coves.
Art, Architecture and Landscapes of the Hudson River ValleyOctober 6-9
You’ll also visit the homes of Hudson River School artists
and the lavish mansions and estates along the river that were commissioned
by prominent New York families, including the Rockefellers and Vanderbilts.
You’ll stay at Tarrytown Hilton and the historic Beekman Arms property
in Rhinebeck, New York.
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All rights reserved. E-mail: carnegiemag@carnegiemuseums.org |